Building Sustainable Brands: A Hands-On Workshop
2028-02-02 10:30 - 11:00 UTC | Workshop Room 2
Description:
Consumers today are more conscious than ever about the environmental and social impact of the brands they support. In this immersive workshop, sustainability strategist Sarah Chen will guide you through the process of building—or transforming—your brand into a purpose-driven entity. We’ll move beyond greenwashing and explore authentic sustainability practices that resonate with modern audiences and drive long-term loyalty.
Participants will engage in interactive exercises to audit their current brand footprint, identify key areas for improvement, and develop a sustainability action plan. Topics covered include circular economy principles, ethical sourcing, transparent communication, and measuring your brand’s social return on investment (SROI). You’ll also learn how to effectively communicate your sustainability journey to stakeholders without falling into common marketing pitfalls.
Each attendee will receive a comprehensive Sustainability Toolkit, complete with templates, checklists, and resource guides. This session is designed for entrepreneurs, marketing directors, and brand managers ready to make a tangible impact.

Why Attend the Conference?

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Global Networking
Partnership Opportunities
Career Development
Global Networking
Latest Industry Trends
Career Development

Data-Driven Marketing: Turning Insights into Action
2028-02-02 13:30 - 15:00 | Main Hall A, Monterey Marriott, Monterey, CA, United States
Data is abundant, but insight is precious. This intensive workshop focuses on the practical application of data to solve real marketing challenges. Led by data visionary Priya Sharma, we will move beyond dashboard gazing and dive into the process of asking the right questions, designing meaningful experiments, and interpreting data to guide strategic decisions.
We’ll cover advanced topics such as attribution modeling in a multi-channel world, customer segmentation using clustering algorithms, and predictive analytics for forecasting campaign performance. The session is hands-on, with guided exercises using simplified data sets to practice analysis and visualization techniques. You’ll learn how to build a culture of data literacy within your team and present data-driven recommendations that gain executive buy-in.
Perfect for marketing analysts, managers, and anyone who makes decisions based on metrics. Attendees should bring a laptop to participate fully in the interactive exercises.

Why Attend the Conference?
Aimply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dum my text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap.
Global Networking
Partnership Opportunities
Career Development
Global Networking
Latest Industry Trends
Career Development
